Connecting drivers to the tools they want

Modern car ownership has evolved to include a vast ecosystem of tools, features and enhancements. Since 2020, I have worked as part of my team to build new platforms, from the ground up, for two major automotive brands.

As a design lead and manager, I have led design delivery of new and critical features to market launch. Through collaboration with other designers, stakeholders, and technical teams, I have maintained a consistent experience across two distinct brands with 800k+ users across North America. I also led the design effort for expansion of these brands into the Mexican market. In our split venture and consultancy model, my focus has been on research, ideation, prototyping, UX/UI and brand design. Additionally, I have contributed to the creation and maintenance of robust design systems for multiple applications.